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DATA-DRIVEN OUTBOUND
You sell to companies, not individuals. Your outbound metrics should reflect that.
Tracking critical performance metrics within Salesforce is a challenge for outbound sales teams. Unlike data on individual deals, which is tracked via Opportunities, outbound prospecting data is spread across 5 different objects.
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By combining all of your prospecting data into a single record, OBMetrix gives sales and marketing leaders the ability to understand their outbound prospecting funnel.​

Critical Outbound Metrics
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Standard Salesforce vs InsideOutbound


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